Strong. Light. Focused. 11/5/15. East Coast Dyes releases The FOCUS Handle, tonight at MIDNIGHT. 11

Strong. Light. Focused. After 2 years in the works, East Coast Dyes, releases their FOCUS Handle to, “The People” at midnight, tonight.

ECD’s goal, in producing this handle, was to create a solid, dependable stick at a price point that makes it even harder to resist.

•Let’s face it, a lot of us are tired of paying excessive prices for mid range shafts, upwards of $200, at times. After getting our hands on the Focus, we instantly noticed the lighter weight. Weighing in around 139 grams, it still maintains a ton of strength and control. This may be due to ECD’s proprietary blend of alloy used in the FOCUS.

•One of the first things I noticed with this handle, was how light it was, which is very important to me. Lacrosse is one of the fastest game on two feet, so having a lightweight handle is really important because, it gives you that extra second you need to split the defender. Some may say it's subtle but every little bit of weight helps feeling the ball and of course tangling your defenders feet up pulling off that biting face dodge. In addition you will notice they're original concave corners...working together with their new proprietary blend puts strength and flexibility to the back of your mind allowing you to concentrate on pulling off that next move.

•Aesthetically, you cant go wrong with the color choice of either, Classic Black , or Silver. You will notice, directly under the throat of the head, that have they're one color crab logo and on both sides of the handle, the name, FOCUS and lastly, toward the bottom, you will find the EastCoastDyes“text, in their classic font, laid out exactly as on the top of all of there Carbon handles. So if your looking to match everything up, this might be the setup for you.

Personally, I've been drifting over from Carbon fiber/composite handles to alloy/metal handles. for a while now. The Focus handle comes with a sandblasted finish, which honestly isn't too noticeable, you might still want to tape your favorite spots. This handle doesn't dent very easily, but like all handles, you usually do get some, “Battle Scars”, over time.

•With such an affordable, quialty handle, that offers pure performance and a 6 month warranty,, showing ECD is confident in there products. I feel the FOCUS leaves the consumer with a product that simply put, "Gets it done", from under hand lobs, to 90mph U90 burners, your sure to find a reason to use this new setup in your game! I think those of you, who let your game do the speaking and not the flashy stick, then this gear can't be passed up.

The FOCUS 30" has an MSRP of $99.99 and the 60” is offered at $159.99 .

Check out ECDs site for more information and the FOCUS and other quality products from ECD @ eastcoastdyes.com